Development of a digital communication strategy for Mopar, the FCA brand that offers after-sale assistance, in the internal EMEA area.
Mopar, the official brand of FCA after-sales services, had the exigence of creating a digital communication strategy in order to improve brand recognition. The goal was to differentiate the image of the Mopar EMEA brand from its mother company located in the USA, whose communication is based on deeply different values and messages. The decision to treat Mopar EMEA as a brand in its own right is also due to the desire to respond to the different needs of the public.
The main objective was to build and increase the growth and recognition of all the services that Mopar provides to current and potential consumers, in a transversal way with respect to several FCA brands.
- BRAND STRATEGY
- DIGITAL COMMUNICATION
- SOCIAL MEDIA
- CONTENT PRODUCTION
- INFLUENCER MARKETING
We have developed an integrated digital strategy able to present itself as a model of communication for the countries belonging to the EMEA region, on which we based local messages, through the creation of guidelines for cross-channel communication.
Furthermore, a growth strategy has been implemented through the management of Social Media and the use of advertising, in terms of content and identification of the related target. In order to offer complete support and thus to increase brand recognition, additional assistance was provided to the operational creation of content, through community management and digital event integration.