Development of a digital communication strategy for the FCA’s aftersales brand Mopar within the EMEA region.
The Official FCA’s aftersales brand Mopar had to implement an efficient digital communication strategy to enhance brand awareness. The goal was to differentiate the brand image of Mopar EMEA from the parent company, located in the US, whose communication is based on entirely diverse values and messages. The choice of treating Mopar EMEA as a standalone brand, was also made in order to satisfy the different audience’s needs.
The main challenge was to construct and boost the growth and recognition in the actual and potential customer mind for all of the services that Mopar provides transversally throughout the FCA brands.
- BRAND STRATEGY
- DIGITAL COMMUNICATION
- SOCIAL MEDIA
- CONTENT PRODUCTION
- INFLUENCER MARKETING
Figmenta developed an integrated digital strategy that could serve as a milestone on which the diverse countries within the EMEA region could base their local messages, through the construction of cross-channel communication guidelines. Additionally, a growth strategy was implemented through the management of Social Media channels and the use of ADV, in terms of suggested contents and targeting. In order to provide a complete support to reach the objective of increasing brand awareness, additional assistance was given in operative content creation, community management and digital event integration.