_____icoone

Branding, Content Production, Global Communication Strategy and Execution

+5years

collaboration

360°

approach

+7k

organic reach/post

icoone® is the unique aesthetic and medical device for face and body based on Roboderm® Technology

____objective

Shifting the brand positioning from the medical sector to beauty.

Improving the brand positioning from an international perspective.

Creating a digital communication strategy consistent with the needs of the B2B and B2C targets and brand values, to get market shares from the competitors.

Establishing an inclusive global communication strategy suitable for different countries/cultures.

Understanding and communicating the details of a complex patented technology without loosing the attention of the audience.

____solution

We have created a Brand Manual, establishing the tone of voice, storytelling concept and visual brand consistency through online and offline channels.

We have created a Global Social Media Guidelines for every distributor/country and communicated with 8 countries directly in order to control the execution of the strategy.

We have produced tailor-made content for every touch point: social media, website, brochures, training books, corporate presentations, roll-ups, prizes, card visits and 4 corporate videos.

SoGlam!

Wella Professional

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