_____miin cosmetics

Store Opening Event Management and Brand Launch Pr Strategy

italian-beauty

+5years

collaboration

360°

approach

+7k

organic reach/post

Miin Cosmetics is a Korean skincare brand whose mission is to bring Korean beauty products and philosophy to Europe, through their e-commerce and flagship stores situated in the main European cities.

____objective

Launching the brand on the Italian Market.

Promoting the opening of the first Flagship store in Italy (Milan).

Promoting the brand and increasing its awareness online and offline.

Increasing the number of sales in Italy.

____solution

We have organized and managed the 3 Opening Events of the first Flagship store in Italy, from the logistics to the entertainment and social media live coverage; the first one dedicated to press, the second one to Beauty Influencers and the last one the public.

We have produced all communication and press material dedicated to the launch, managed online and offline press relationships, before, during and after the events.

We have developed and managed Influencer marketing campaigns aimed at increasing the brand and products’ awareness, as well as the number of sales.

Nioxin

Mitu

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