_____moha

Digital Communication, Content Production and Influencer Marketing

+1500clients

in the first 3 months

+300.000people

reached on social media in the first 3 months

+3000visits

to the website in the first 3 months

Place de Beauté, beauty salon in the heart of Milan specializing in hairstyling, haircare and beauty treatments.

____objective

Creating the social media brand identity and the strategy of digital communication.
Developing the digital strategy for supporting the opening of the salon.
Promoting the opening of the salon in Milan area and increasing the number of clients.

____solution

We have developed the brand’s digital communication guidelines, establishing the tone of voice, storytelling concept and values, topics’ consistency and visual features.
We have developed the digital strategy which included the creation of content with a strong focus on storytelling, and paid advertising campaigns with a “Drive to store” call the action.
We have been developed and managing social media paid campaign optimized for getting new clients, leads, and increasing the awareness of the brand and salon.
We have organized the opening event of the salon, starting from the logistics to the suppliers’ management, to the printed material and PR activities.
We have been managing daily social media communication with its related community through engagement and growth activations.

System Professionals

Oral-B

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