_____olay

Digital Communication and E-commerce Strategy

+5years

collaboration

360°

approach

+7k

organic reach/post

Olay is an American skin care brand owned by Procter & Gamble.

____objective

Olay was looking to be more accessible to its customers; a new and better way to attract brand’s target through digital media. A business that’s all about beauty needs to follow and respect this principle in every visual asset in order to offer an enhanced digital brand experience.

____solution

We have worked on re-designing the online purchasing platform, with the aim of making it more accessible, intuitive and attractive for consumers. In addition, to support and improve the product’s purchase process, we have developed an integrated e-commerce strategy focused on maximizing the website traffic and optimizing the conversion funnel.

sebastian

ripar cosmetics

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