_____system professionals

Strategic Communication and Content Production






organic reach/post

System Professional is a luxury hair-care line from Coty Professional Beauty, inspired by molecular skincare and with a strong focus on beauty’s personalization, serving both hairstylists and end customers.


Development of a strategic digital communication addressing an high-end audience.The main need of the brand was to increase brand awareness and amplify the audience within the digital channels, by providing tools that could open a direct conversation with the final user, both on B2B and B2C level, and also increase conversion rate.


We have supported System Professional’s digital communication through an integrated strategy mainly focused on content production. From social media content to the launch of ADV campaigns, passing through Geo marketing activities, photo shootings and influencer marketing. We have coordinated a successful strategy which combines both online and offline touchpoints.

P&G Prestige



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