_____wella professionals

Management of the digital multichannel ecosystem forthe Italian market – B2B and B2C

+5years

collaboration

360°

approach

+7k

organic reach/post

+116k

FB followers gained

Wella is a major German hair care company,Iit specializes in hair care, styling and colorants sold to individuals as well as hairdressers.

____objective

Creation of a multichannel ecosystem for the Italian market – B2B and B2C. The daily challenge was to generate and support the perfect hub for a passionate community of hairdressers and end customers.

____solution

We have managed all the digital touch-points of the brand for the Italian Market; building and implementing result-driven communication strategies and carrying out effective digital marketing campaigns. The 360° approach starts from the consultancy and continues until the creation of interactive contents for digital channels, passing through the daily support activities with the Wella community of professionals and customers.

icoone

sebastian

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