_____wella professionals

Digital Communication and Content Production






organic reach/post


FB followers gained

Wella is a major German hair care company specialized in hair care, styling and colorants sold to individuals as well as hairdressers.


Creation of a multichannel ecosystem for the Italian market – B2B and B2C. The daily challenge was to generate and support the perfect hub for a passionate community of hairdressers and end customers.


We have managed all the digital touch-points of the brand for the Italian Market; building and implementing result-driven communication strategies and carrying out effective digital marketing campaigns. The 360° approach starts from the consultancy and continues until the creation of interactive contents for digital channels, passing through the daily support activities with the Wella community of professionals and customers.




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