Figmenta announces a new client, Burger King

Figmenta is pleased to announce its new client, Burger King, the fast food franchising restaurant, visited every day by 11 million people. Burger King travels the world with the iconic Whopper since 1954 and owns more than 170 restaurants in Italy.



The main collaboration objectives are to increase community engagement, the app downloads and retention number and also drive audiences to store. Figmenta is in charge of brand communication and strategy, for the whole period of the World Cup 2018.

Communication Focus

At the core of the strategy there is the product communication linked to the world cup main theme, through ironic and engaging contents; online and offline ADV, TV spot and social activities, for a multi-channel dynamic aimed at interaction with the user.

Read more about the media campaign and the related contest by clicking here.