Proximity marketing strategy and technical implementation
Proximity marketing solution development and redesign of an innovative mobile customer experience in retail banking
The aim of the brand was to experiment technological solutions in order to innovate the consumer experience in retail banking. The concept was to redesign, through the implementation of proximity marketing technology, the mobile experience in bank’s branch, increasing the value perceived by the consumer in the use of retail services, and at the same time create value for the bank gathering user data.
Figmenta has been involved in the project as a technological and strategic partner working closely with three functional areas of the client: Business, Customer Experience and IT. The project team supported Deutsche bank in the creation of an O-2-O strategy and the integration of the beacon technology with the company’s IT infrastructure.
- User Experience Design
- Content Strategy
- Digital Prototyping
- Technological Consulting
- System Integration
The Official Deutsche Bank “LaMiaBanca” mobile app was integrated with a special SDK that connected the beacon technology installed in the target branches, with a bank customer database, and an intelligent content management system able to deliver personalized messages directly on the customers’ device.