Digital Communication and Content Production
Representation of a strategic digital communication for the aftersales contents for FCA’s brands Alfa Romeo, Jeep and FIAT.
The Automotive brands Jeep, Fiat and Alfa Romeo, part of FCA’s group, had the necessity of creating a sustainable and coherent strategic digital communication in regard to the aftersales contents, managed by the brand Mopar. Through the use of digital touchpoints, in particular social media channels such as Facebook, Instagram and Twitter, the aim was to create engaging communication assets.
The challenge was to maintain each of the brand’s identity and tone of voice, without going out of the boundaries defined by the aftersales brand, and at the same time entertain the public and entertain the public at the same time.
- Social Media Management
- Content Production
- Visual Media Marketing
Figmenta created a standard format that was easily applicable to the communicative flow, differentiated by brand, according to their necessity, which was inserted every month within the EMEA guidelines of the three automotive labels. In this way, it was easy to recognize the contents about the aftersales world, without changing the communication guidelines of Jeep, Fiat and Alfa Romeo, and easing the organizational streams.