Digital Commerce Strategy
E-commerce strategy and conversion funnel optimization.
Olay was looking to be more accessible to its customers; a new and better way to attract brand’s target through digital media. A business that’s all about beauty needs to follow and respect this principle in every visual asset in order to offer an enhanced digital brand experience.
- User Research
- Web Design
- eCommerce Strategy
We have worked on re-designing the online purchasing platform, with the aim of making it more accessible, intuitive and attractive for consumers. In addition, to support and improve the product’s purchase process, we have developed an integrated e-commerce strategy focused on maximizing the website traffic and optimizing the conversion funnel.