Paul & Shark
Digital Platform & Social Media
Integrated digital strategy and communication for the Italian clothing brand, Paul & Shark.
Well-known Italian fashion brand Paul & Shark needed to reinvent itself in a new digital space without having to make a decisive change of its communication. An institutional website and social media promotional strategy for the brand were required. Nevertheless, brand expressed a willingness to digitalize not only their brand but also their products, using tailored contents and channels, having in mind their main target which is attached to tradition.
- PLATFORM CREATION
- BRAND COMMUNICATION
- SOCIAL MEDIA
- SOCIAL ADVERTISING
- MOBILE CAMPAIGN
For a complete digital strategy activation, we developed an integrated platform with a data control dashboard, a simple way to manage, organize and display the brand’s collections. We created the brand’s digital presence on Facebook, Twitter and Youtube and managed the promotional social media and mobile marketing campaigns.