• Client

    Paul & Shark
  • Services

    Digital Platform & Social Media
  • Market

    EMEA

Integrated digital strategy and communication for the Italian clothing brand, Paul & Shark.

CONTEXT

Well-known Italian fashion brand Paul & Shark needed to reinvent itself in a new digital space without having  to make a decisive change of its communication. An institutional website and social media promotional strategy for the brand were required. Nevertheless, brand expressed a willingness to digitalize not only their brand but also their products, using tailored contents and channels, having in mind their main target which is attached to tradition.

  • PLATFORM CREATION
  • BRAND COMMUNICATION
  • SOCIAL MEDIA
  • SOCIAL ADVERTISING
  • MOBILE CAMPAIGN

SOLUTION

For a complete digital strategy activation, we developed an integrated platform with a data control dashboard, a simple way to manage, organize and display the brand’s collections. We created the brand’s digital presence on Facebook, Twitter and Youtube and managed the promotional social media and mobile marketing campaigns.