• Client

    Wella Professionals
  • Services

    Digital Strategy
  • Country

    Italian Market

Management of the digital multichannel ecosystem for the Italian market – B2B and B2C

Context

Figmenta supports Wella Professionals in the digital strategy planning, from the social media management to the campaign and product launch.
In more than five years of collaboration, we have developed a direct consultant line with the Wella’s managers, with whom we have created content and platforms able to fulfill the brands’ needs.

Objective

Creation of a multichannel ecosystem for the Italian market – B2B and B2C. The daily challenge is to generate and support the perfect hub for a passionate community of hairdressers and end customers

  • Digital Strategy
  • Social Media Management
  • Content Creation
  • Lead Generation
  • Digital Advertising

Solution

Figmenta manages all the digital touch-points of the brand for the Italian Market; building and implementing result-driven communication strategies and carrying out effective digital marketing campaigns for Wella Professionals Italia. The 360° approach starts from the consultancy and continues until the creation of interactive contents for digital channels, passing through the daily support activities with the Wella community of professionals and customers.