Burger King
Burger King (BK) is an American multinational chain of hamburger fast food restaurants.
Client
Burger King
Sector
Food & Beverage
Activities
Campaign Design
Content Production
Content Strategy
Unconventional Marketing
Gamification
Objective
Creating high level visual content and media strategy for FIFA World Cup 2018 Campaign to be used in Burger King social media channels and TV for the Italian market.
Solution
We supported Burger King in reinforcing its product communication by developing a multi-channel strategy that included in-store gamification activities that can be activated through apps (gaming, camera filters, etc.), online and offline advertising, TV spot and social media activity on all Burger King Italy digital channels.
In Numbers
+12.000 LEAD GENERATION: video games in a month
+80.000 app installation in a month
+3.000 new fans on FB
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