Mopar
Mopar is the parts, service and customer care organization within Fiat Chrysler Automobiles.
Client
Mopar
Sector
Automotive
Activities
Social Media Management
Event Communication
Content Strategy
Social Content Production
Digital Content Production
Objective
Development of a strategic communication for Mopar, FCA brand that offers after-sale assistance within the EMEA area. The main objective was to build and increase the growth and recognition of all the services that Mopar provides to current and potential consumers.
Solution
We developed an integrated digital strategy to be used as a model of strategic communication for EMEA region through the creation of cross-channel communication. A growth strategy was implemented through the management of Social Media and use of advertising supported by relevant content creation. In order to offer a complete support and increase brand recognition, additional assistance has been provided through community management and digital event integration.
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