Artego

Artego

Haircare

Artego

Italy

Artego | Building a Cohesive Digital Identity for a Premium Haircare Brand

Client

Artego is a professional Italian haircare brand known for its clean formulations, salon-grade performance, and sustainable product innovation. The brand combines scientific expertise with natural ingredients to offer transformative haircare solutions across its collections.

Objective

To enhance Artego’s digital ecosystem by defining a consistent brand identity, producing high-quality creative content, and engaging audiences across key social platforms.

Strengthening Brand Foundations

To ensure brand consistency across channels and regions, we developed a complete set of foundational brand tools:

  • Bullet pointSocial Media Guidelines: Defined visual grids, typography, color use, and post formats to align all digital content with Artego’s tone and aesthetics.
  • Bullet pointBrand Manual: A full-spectrum identity guide detailing logo use, brand voice, image treatment, and messaging tone—built to scale across global teams and local partners.

These tools served as the blueprint for all further content creation and communication.

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Producing Visual Assets That Reflect Brand Values

We planned and executed a series of product and lifestyle shoots to visually express Artego’s philosophy and product benefits.

  • Bullet pointProduct Photography: Clean, detail-rich images for use in web, social, and campaign assets—captured with a focus on texture, color, and key product elements.
  • Bullet pointVideo Content: Motion assets including tutorials, behind-the-scenes content, and brand storytelling, optimized for Instagram, Facebook, and reels.
  • Bullet pointCreative Direction: All visuals emphasized natural textures, minimalism, and softness to reflect the brand’s blend of innovation and nature.
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Bringing the Brand to Life on Social Channels

With a clear strategy and rich content in place, we activated Artego’s digital presence through ongoing social media and community engagement.

  • Bullet pointSocial Media Management: Daily content curation and publishing, tailored to the rhythm and voice of the brand, including product storytelling, seasonal promotions, and education-driven posts.
  • Bullet pointCommunity Engagement: Active moderation and conversation building—replying to questions, amplifying fan content, and integrating interactive formats like polls and Q&As.
  • Bullet pointPerformance Monitoring: Regular insights tracking to fine-tune performance and optimize timing, formats, and engagement styles.

The Outcome

  • Bullet point✅ Consistent and scalable digital identity across all content and platforms
  • Bullet point🎯 High-quality brand assets now used in campaigns, stores, and online shops
  • Bullet point📈 Boosted engagement through active community presence and on-brand storytelling
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