Artego | Building a Cohesive Digital Identity for a Premium Haircare Brand
Client
Artego is a professional Italian haircare brand known for its clean formulations, salon-grade performance, and sustainable product innovation. The brand combines scientific expertise with natural ingredients to offer transformative haircare solutions across its collections.
Objective
To enhance Artego’s digital ecosystem by defining a consistent brand identity, producing high-quality creative content, and engaging audiences across key social platforms.
Strengthening Brand Foundations
To ensure brand consistency across channels and regions, we developed a complete set of foundational brand tools:
Social Media Guidelines: Defined visual grids, typography, color use, and post formats to align all digital content with Artego’s tone and aesthetics.
- Brand Manual: A full-spectrum identity guide detailing logo use, brand voice, image treatment, and messaging tone—built to scale across global teams and local partners.
These tools served as the blueprint for all further content creation and communication.
Producing Visual Assets That Reflect Brand Values
We planned and executed a series of product and lifestyle shoots to visually express Artego’s philosophy and product benefits.
- Product Photography: Clean, detail-rich images for use in web, social, and campaign assets—captured with a focus on texture, color, and key product elements.
- Video Content: Motion assets including tutorials, behind-the-scenes content, and brand storytelling, optimized for Instagram, Facebook, and reels.
- Creative Direction: All visuals emphasized natural textures, minimalism, and softness to reflect the brand’s blend of innovation and nature.
Bringing the Brand to Life on Social Channels
With a clear strategy and rich content in place, we activated Artego’s digital presence through ongoing social media and community engagement.
- Social Media Management: Daily content curation and publishing, tailored to the rhythm and voice of the brand, including product storytelling, seasonal promotions, and education-driven posts.
- Community Engagement: Active moderation and conversation building—replying to questions, amplifying fan content, and integrating interactive formats like polls and Q&As.
- Performance Monitoring: Regular insights tracking to fine-tune performance and optimize timing, formats, and engagement styles.
The Outcome
- ✅ Consistent and scalable digital identity across all content and platforms
- 🎯 High-quality brand assets now used in campaigns, stores, and online shops
- 📈 Boosted engagement through active community presence and on-brand storytelling
