Davines has spent four decades building something most brands never achieve: a genuine reason to believe. Founded in 1983, the Italian haircare company has made sustainability its center of gravity — a commitment that runs from product formulation to every piece of brand communication.

Objective

Support Davines across four markets — Italy, the UK, Spain, and France — in aligning global direction with local resonance: increasing brand awareness, driving lead generation, and growing in-store visits through a social strategy that keeps the brand's sustainability identity intact at every touchpoint.

Solution

We built a content approach grounded in Davines' values and designed to feel native to each audience. Through a combination of indoor and outdoor photoshoots, we created imagery that didn't just represent the brand — it embodied its relationship with quality, nature, and craft. That visual consistency carried across all four markets, reinforcing Davines' authority in sustainable haircare and strengthening follower loyalty over time.

Activities

• Global and Local Social Media Management
• Community Management and Reporting
• Indoor & Outdoor Photoshoots
• Social Content Creation for Monthly Editorial Plans
• UGC and Influencer marketing