Objective:

Forcetek Sport produces a complete range of Made in Italy sportswear for both outdoor and indoor activities, utilizing advanced and high-performing fabrics that align with market trends.

The primary goal was to differentiate the sportswear line from the military line, positioning Forcetek Sport as a high-end sportswear brand with a lifestyle appeal. The objective was to increase brand and product recognition and build a community around a dynamic lifestyle, targeting people interested in sports and healthy living.

Solution:

We developed Forcetek’s digital communication guidelines, defining the tone of voice, storytelling concept, and visual features. Through WooCommerce, we launched the shop dedicated to the sportswear line, distinguishing it from the military line, sold through Shopify. The e-commerce platform for the sportswear line was completely restyled.

From photography to video production, we created strategic content tailored to the brand’s digital touchpoints: e-commerce, launch campaigns, editorial social media posts, and paid campaigns. We activated partnerships with micro, nano, and macro influencers, coherent with Forcetek’s tone of voice and vision.