Objective

Forcetek Sport produces a complete range of Made in Italy sportswear for both outdoor and indoor use — built on advanced, high-performance fabrics that keep pace with market trends.

The challenge was to clearly separate the sportswear line from the brand's military roots, positioning Forcetek Sport as a premium lifestyle label. The goal: increase brand and product recognition, and build a community around an active lifestyle, reaching sports enthusiasts and health-conscious consumers.

Solution

We defined Forcetek's digital communication framework: tone of voice, storytelling approach, and visual identity guidelines. We launched a dedicated WooCommerce shop for the sportswear line, drawing a sharp distinction from the military line sold via Shopify. The sportswear e-commerce was fully redesigned from the ground up.

From photography to video production, we created strategic content across every digital touchpoint: e-commerce, launch campaigns, editorial social posts, and paid advertising. We activated a multi-tier influencer program — micro, nano, and macro — aligned with Forcetek's tone of voice and brand vision.