Objective:

Shifting the brand’s positioning from the medical sector to beauty while improving its international presence. The goal was to create a comprehensive digital communication strategy tailored to both B2B and B2C targets. The challenge was to communicate complex patented technology in a way that retains audience attention and resonates across different countries and cultures.

Solution:

We implemented a global digital strategy that aligns with Icoone’s core values and targets, resulting in a cohesive and consistent communication framework. Our solution involved:

Brand Strategy & Positioning:

• Established a new brand positioning to transition from medical to beauty.
• Created a brand manual that included tone of voice, storytelling, and visual consistency for both online and offline channels.
• Developed a clear messaging framework to explain the complex technology behind the product without overwhelming the audience.

Global Social Media Guidelines:

• Developed and rolled out a comprehensive social media strategy for all distributors and partners across 8 countries.
• Implemented a system to control and oversee the execution of the strategy to ensure alignment with the brand’s global vision.

Content Creation:

• Produced tailor-made content for every touchpoint, including social media, website, brochures, training books, corporate presentations, roll-ups, and business cards.
• Created 4 corporate videos to enhance the brand’s storytelling.

Community Engagement:

• Managed daily social media communication, focusing on community growth and engagement.
• Coordinated activation strategies to ensure continuous audience interaction.

Digital Advertising:

• Designed and implemented IG/FB campaigns targeting lead generation to increase sales in key markets such as Russia, Italy, and the Netherlands.