Objective:
Shifting the brand’s positioning from the medical sector to beauty while improving its international presence. The goal was to create a comprehensive digital communication strategy tailored to both B2B and B2C targets. The challenge was to communicate complex patented technology in a way that retains audience attention and resonates across different countries and cultures.
Solution:
We implemented a global digital strategy that aligns with Icoone’s core values and targets, resulting in a cohesive and consistent communication framework. Our solution involved:
Brand Strategy & Positioning:
Established a new brand positioning to transition from medical to beauty.
Created a brand manual that included tone of voice, storytelling, and visual consistency for both online and offline channels.
Developed a clear messaging framework to explain the complex technology behind the product without overwhelming the audience.


Global Social Media Guidelines:
Developed and rolled out a comprehensive social media strategy for all distributors and partners across 8 countries.
Implemented a system to control and oversee the execution of the strategy to ensure alignment with the brand’s global vision.
Content Creation:
Produced tailor-made content for every touchpoint, including social media, website, brochures, training books, corporate presentations, roll-ups, and business cards.
Created 4 corporate videos to enhance the brand’s storytelling.






Community Engagement:
Managed daily social media communication, focusing on community growth and engagement.
Coordinated activation strategies to ensure continuous audience interaction.
Digital Advertising:
Designed and implemented IG/FB campaigns targeting lead generation to increase sales in key markets such as Russia, Italy, and the Netherlands.