Objective:
Create a social identity to enhance brand awareness and strengthen the brand’s relationship with its consumers. Increase conversion rates by fostering engagement and interaction across digital channels.
Main Activities:
Digital Brand Strategy
Influencer Marketing
UGC productions
Web Development and Analytics
Social Media Management
Photoshooting (Still life and lifestyle)
Video Production
Solution:
To make the brand’s values and history resonate on social platforms, we crafted a content production strategy with a simple yet elegant tone, aligning with Lovrén’s ethos. We executed still life photoshoots that reflected current visual trends in the beauty industry, displaying these aesthetics in Lovrén’s cosmetic shots. Through a robust influencer marketing campaign, we engaged influencers who authentically represented the brand, helping drive user interaction and guiding the audience toward the final stage of the conversion funnel: product purchase.


















Strategy:
By building custom audiences based on similarities with competitor targets, we developed over fifteen segmented audiences, each tailored to specific product categories, such as mascara, skincare, and nail polish.
Results:
After 3 months Lovrén achieved a follower growth rate of +25% daily, reinforcing both brand visibility and consumer engagement.









































