Objective:

Build a social identity that makes Lovrén's values and aesthetic unmistakable online — growing brand awareness, strengthening consumer relationships, and converting engagement into sales across every digital channel.

Main Activities:

• Digital Brand Strategy
• Influencer Marketing
• UGC productions
• Web Development and Analytics
• Social Media Management
• Photoshooting (Still life and lifestyle)
• Video Production

Solution:

To bring Lovrén's values to life on social, we built a content strategy rooted in simplicity and visual elegance — native to the brand, not bolted on. Still life photography captured the aesthetic language of contemporary beauty and translated it into Lovrén's product world. An influencer campaign then activated that visual identity at scale: we matched Lovrén with voices that genuinely connected with the product, building trust, deepening interaction, and moving audiences from discovery to purchase.

Strategy:

We built fifteen-plus custom audiences modeled on competitor lookalikes and mapped each to a specific product category — mascara, skincare, nail polish — so every campaign reached the highest-probability buyer, not just a broad demographic.

Results:

In three months, Lovrén's follower base grew at +25% per day — a compound signal of stronger brand visibility and a community that was actively engaging, not just scrolling past.