Objective:

Create a social identity to enhance brand awareness and strengthen the brand’s relationship with its consumers. Increase conversion rates by fostering engagement and interaction across digital channels.

Main Activities:

• Digital Brand Strategy
• Influencer Marketing
• UGC productions
• Web Development and Analytics
• Social Media Management
• Photoshooting (Still life and lifestyle)
• Video Production

Solution:

To make the brand’s values and history resonate on social platforms, we crafted a content production strategy with a simple yet elegant tone, aligning with Lovrén’s ethos. We executed still life photoshoots that reflected current visual trends in the beauty industry, displaying these aesthetics in Lovrén’s cosmetic shots. Through a robust influencer marketing campaign, we engaged influencers who authentically represented the brand, helping drive user interaction and guiding the audience toward the final stage of the conversion funnel: product purchase.

Strategy:

By building custom audiences based on similarities with competitor targets, we developed over fifteen segmented audiences, each tailored to specific product categories, such as mascara, skincare, and nail polish.

Results:

After 3 months Lovrén achieved a follower growth rate of +25% daily, reinforcing both brand visibility and consumer engagement.