Overview
MAIMAI is a contemporary sneaker brand that brings together the legacy of Italian craftsmanship and modern design through custom-made, artisanal products. As the brand prepared to scale internationally, we partnered with MAIMAI to shape its digital identity, build a tailored e-commerce experience, and run performance-driven campaigns across key markets.


Objective
Establish MAIMAI as a premium Made in Italy sneaker brand in domestic and European markets, while collecting insight-driven data to guide long-term expansion. The focus was twofold:
1. Develop the product and digital infrastructure for launch
2. Test the brand’s appeal and performance across Italy, France, and Belgium
Solution
1. Product Development & E-Commerce Launch
To lay the foundation for MAIMAI’s success, we handled all aspects of product positioning and digital presence:
Defined the product strategy, including category architecture and storytelling
Designed and built a fully responsive, high-end e-commerce website to reflect the brand’s craftsmanship and exclusivity
Developed the visual and UX direction to align with luxury consumer expectations
Executed a smooth and scalable e-commerce launch, positioning MAIMAI for cross-border growth


2. Digital Strategy & Campaign Execution
With the digital foundation in place, we activated data-focused marketing campaigns to test and optimize performance across markets:
Planned and executed Google and Facebook advertising campaigns
Italy-focused campaign emphasized made-to-order, artisanal quality
International campaigns highlighted the prestige and desirability of the Made in Italy label
Used campaigns to identify top-performing sneaker models, audience behaviors, and creative angles
Transformed insights into long-term marketing strategy across both domestic and global markets








Results
MAIMAI’s multi-phase launch generated strong traction and strategic clarity:
📈 +215% ROAS within the first month of campaign activity
👟 20,000+ e-commerce sessions in the first 60 days
🔍 Identified the most in-demand sneaker models based on real search and click behavior
🚀 Developed an international expansion roadmap backed by performance data
🛍️ Successful rollout of new e-commerce platform with a luxury-forward UX
🎯 Product categories and digital storytelling refined for market fit and user expectations