MAIMAI

MAIMAI

Fashion

MAIMAI

Italy

Overview

MAIMAI is a contemporary sneaker brand that brings together the legacy of Italian craftsmanship and modern design through custom-made, artisanal products. As the brand prepared to scale internationally, we partnered with MAIMAI to shape its digital identity, build a tailored e-commerce experience, and run performance-driven campaigns across key markets.

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Objective

Establish MAIMAI as a premium Made in Italy sneaker brand in domestic and European markets, while collecting insight-driven data to guide long-term expansion. The focus was twofold:

1. Develop the product and digital infrastructure for launch

2. Test the brand’s appeal and performance across Italy, France, and Belgium

Solution

1. Product Development & E-Commerce Launch

To lay the foundation for MAIMAI’s success, we handled all aspects of product positioning and digital presence:

  • Bullet pointDefined the product strategy, including category architecture and storytelling
  • Bullet pointDesigned and built a fully responsive, high-end e-commerce website to reflect the brand’s craftsmanship and exclusivity
  • Bullet pointDeveloped the visual and UX direction to align with luxury consumer expectations
  • Bullet pointExecuted a smooth and scalable e-commerce launch, positioning MAIMAI for cross-border growth
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2. Digital Strategy & Campaign Execution

With the digital foundation in place, we activated data-focused marketing campaigns to test and optimize performance across markets:

  • Bullet pointPlanned and executed Google and Facebook advertising campaigns
  • Bullet pointItaly-focused campaign emphasized made-to-order, artisanal quality
  • Bullet pointInternational campaigns highlighted the prestige and desirability of the Made in Italy label
  • Bullet pointUsed campaigns to identify top-performing sneaker models, audience behaviors, and creative angles
  • Bullet pointTransformed insights into long-term marketing strategy across both domestic and global markets
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Results

MAIMAI’s multi-phase launch generated strong traction and strategic clarity:

  • Bullet point📈 +215% ROAS within the first month of campaign activity
  • Bullet point👟 20,000+ e-commerce sessions in the first 60 days
  • Bullet point🔍 Identified the most in-demand sneaker models based on real search and click behavior
  • Bullet point🚀 Developed an international expansion roadmap backed by performance data
  • Bullet point🛍️ Successful rollout of new e-commerce platform with a luxury-forward UX
  • Bullet point🎯 Product categories and digital storytelling refined for market fit and user expectations