Objective

To bring Moët & Chandon's sophisticated voice to the Italian market with full brand alignment — deepening the Maison's connection with a local luxury audience while honoring the heritage and prestige it has built over centuries.

Activities

• Social Media Management
• Paid Media Campaign Planning
• Community Management

Solutions

Following a thorough market analysis, we developed a tailored communication strategy for Moët & Chandon's Italian presence. The approach translated the Maison's global luxury positioning into a locally resonant narrative — honoring its heritage while speaking directly to an Italian audience.

We managed social media with an editorial eye, ensuring every piece of content and every interaction reflected the brand's standards. Paid media planning ran in parallel with community management, maintaining consistent visibility and tone across all channels.

The Festival del Cinema di Venezia 2022 became a defining moment in the campaign. We built Moët & Chandon's editorial presence around the event, anchoring the communication plan in the Maison's participation in the "Toast for a Cause" initiative — a format that aligned naturally with the brand's values of celebration, culture, and distinction.