Objective:

To create a comprehensive and cohesive digital strategy that could serve as a model of strategic communication for the EMEA region, with a strong focus on increasing brand recognition and customer engagement.

Activities:

• Creation and management of social media strategies to boost brand visibility and customer engagement.

• Event Communication: Integration of digital event strategies to further connect with the target audience and reinforce Mopar’s positioning.

• Creation of social media assets and content that communicated Mopar’s key brand messages effectively and comprehensive production of digital content to support campaigns and communication initiatives.

Solution:

We developed an integrated digital strategy designed to be a model for strategic communication across the EMEA region. The approach included cross-channel communication and content creation aligned with the brand’s vision. Through effective Social Media Management, we implemented a growth strategy supported by well-structured advertising campaigns. We also offered Community Management to provide continuous support to Mopar’s audience, alongside Digital Event Integration to foster engagement and interaction. This approach aimed to solidify the recognition of Mopar’s brand within the automotive industry and the broader customer base.