Nioxin | Boosting Visibility & Engagement for the 3D Styling Line
Nioxin is a salon-trusted haircare brand built on decades of expertise in scalp health and thinning hair treatment.
Objective
Drive targeted awareness and engagement around the launch of Nioxin's new 3D Styling line — engineered to deliver fuller, denser-looking hair.
Strategy
We developed a multi-phase campaign built on social-first storytelling, education through experience, and precise audience targeting.
Influencer Marketing campaigns tied to specific lifestyle moments — postpartum hair changes, beauty routines, salon culture- Original video production — platform-native, shareable content built for social media
- CRM tools and chatbots to guide users toward the right regimen
- Paid media across Facebook, YouTube, and Google AdWords
Social Video Series: Experts & Real Stories
We produced a dedicated video series featuring professional hairstylists and top beauty influencers — firsthand product demonstrations and expert perspectives on the 3D Styling range.
- Short-form videos optimized for Facebook's native format
- Real salon scenarios and authentic product usage, captured on camera
- Cross-posted by influencers and the brand for amplified reach
Blogger Project: Valentina Piccini & Alice Venturi
To build trust with highly engaged niche audiences, we partnered with two of Italy's most prominent lifestyle and beauty bloggers.
- Valentina Piccini, founder of *Mamme a Spillo*, brought personal relevance to the campaign — addressing hair thinning during and after pregnancy to an audience that felt the issue firsthand.
- Alice Venturi, known as *Alice Like Audrey*, shared her in-salon experience with Nioxin's 3D Styling line to her beauty-focused community, blending product expertise with authentic storytelling.
Both creators documented real product usage, salon treatments, and honest feedback through Facebook video — generating conversation and brand visibility among their respective audiences.
Outcome
The campaign built sustained momentum for the 3D Styling launch. Influencer-led content drove strong engagement across platforms, while the education-first approach — through video and CRM tools — reinforced brand trust and helped users find the right Nioxin regimen.