Nioxin | Boosting Visibility & Engagement for the 3D Styling Line
Nioxin – a salon-trusted haircare brand known for its expertise in treating thinning hair and scalp health.
Objective
To increase Nioxin’s digital share of voice and drive targeted awareness and engagement around the launch of its new 3D Styling line—designed to deliver fuller, denser-looking hair.
Strategy Overview
To meet these goals, we developed a multi-phase content and influencer marketing campaign focused on social-first storytelling, education through experience, and audience relevance.
Influencer Marketing campaigns targeting specific lifestyle concerns (e.g., postpartum hair changes, beauty habits)- Original video production Creating sharable, platform-native content for social media channels
- CRM tools and chatbots to assist users in choosing the right regimen
- Paid media activation across Facebook, YouTube, and Google AdWords
Social Video Series: Experts & Real Stories
We produced a dedicated video series featuring professional hairstylists and top beauty influencers, offering firsthand product demonstrations and expert perspectives on the 3D Styling range.
- Short-form, high-relevance videos tailored for Facebook’s native format
- Real salon scenarios and authentic product usage captured on video
- Cross-posted by influencers and the brand for amplified reach
Blogger Project: Valentina Piccini & Alice Venturi
To extend reach and build trust with highly engaged, niche audiences, we partnered with two prominent Italian bloggers:
- Valentina Piccini, founder of Mamme a Spillo, a lifestyle blog for mothers, brought personal relevance by addressing hair thinning during and after pregnancy.
- Alice Venturi, known as Alice Like Audrey, a beauty blogger and makeup artist, shared her in-salon experience with Nioxin’s 3D Styling line to her beauty-focused audience.
Both creators shared Facebook video content documenting real product usage, salon treatments, and their honest feedback—generating engagement, conversation, and brand visibility among their respective communities.
Outcome
This campaign successfully built momentum for the 3D Styling line and broadened Nioxin’s brand visibility through socially credible, experience-led narratives. It delivered strong engagement across social platforms and reinforced brand trust through influencer-led content and strategic community interaction.