Objective:

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes, part of the Procter & Gamble company since 2006.

We were asked to develop a mobile version of the Oral-B website with the goal of renewing the template to allow consumers to compare products and access brand information directly from their smartphones. Additionally, we were tasked with ensuring maximum efficiency in terms of SEO.

As a result, we created the first mobile-optimized site for the entire Procter & Gamble group, with a launch in the UK, Brazil, and Mexico.

We implemented also a SEO strategy for mobile devices and developed a set of guidelines, working in collaboration with a technical agency to ensure that we did not interfere with the pre-established code.

Our approach also included:

• Optimizing the user experience following the latest usability standards.

• Creating a mobile interface as a parallel version of the desktop site, ensuring brand consistency and a seamless user experience.

• Designing a special section for product comparison and purchase directly from the mobile platform.

Results:

The mobile site showed strong results, with daily visits increasing by 70%. Organic traffic continued to grow, complemented by direct traffic as well. The PPC campaign further enhanced visibility and conversions in a competitive search landscape.