Objective

Oral-B is a global oral care brand — part of Procter & Gamble — with products sold across North America, Europe, and Latin America.

The brief: build Oral-B's first mobile-optimized website, giving consumers a fast, intuitive way to compare products, access brand content, and buy directly from their smartphones. SEO performance was a hard requirement from day one.

The outcome: the first mobile site in the entire Procter & Gamble group, launched simultaneously across the UK, Brazil, and Mexico.

We built a mobile SEO strategy alongside the site — defining technical guidelines and working directly with Oral-B's development agency to integrate our work without disrupting the existing codebase.

Our approach included:

• Optimizing the user experience against the latest usability standards.

• Building the mobile site as a parallel version of the desktop experience, maintaining brand consistency across every touchpoint.

• Designing a dedicated section for product comparison and direct mobile purchase.

Results:

Daily visits grew 70%. Organic traffic climbed steadily post-launch, with direct traffic adding further momentum. A targeted PPC campaign amplified visibility and drove conversions in a competitive search environment.