Sebastian Professional is a haircare brand built on a bold conceptual vision — a full product range crafted for salons and the clients who demand more than the ordinary. It doesn't play safe, and neither does its audience.

Objective

Build Sebastian Professional's digital presence in Italy: grow brand recognition through social content that captures the brand's rebellious energy — not just its product catalog.

Activities

• Social Media Management — End-to-end ownership of all digital channels, with a focus on community engagement and brand coherence across every touchpoint.

• Social Content Production — Content built to match Sebastian's aesthetic: experimental, visually bold, and always on-tone.

• Digital Content Production — A curated mix of visual and interactive formats to sustain engagement and reinforce brand identity.

• Content Creation & Photoshooting — Original photography and creative assets developed in-house to keep the visual language consistent and fresh.

Solution:

Since 2016, we have owned Sebastian Professional's voice in Italy — channeling the brand's experimental spirit into a social presence that feels more like a creative movement than a channel strategy. We built an editorial identity that lives at the intersection of fashion, music, and beauty: opinionated, visually striking, and unmistakably Sebastian.

At the core of our approach: a monthly editorial calendar that keeps the Facebook strategy sharp and consistent, and a dedicated inspirational hub — a curated stream of images, music, and videos built to mirror the brand's cultural references and keep the community inspired.