Sebastian Professional is a brand known for its conceptual vision of hair care, offering a complete range of products for salons and end consumers.

Objective:

To manage all digital channels of Sebastian Professional, focusing on increasing brand recognition through interactive and engaging social content that highlights the brand’s values.

Activities:

• Social Media Management: Comprehensive management of digital channels, aimed at engaging the audience and promoting the brand’s products.

• Social Content Production: Creating tailored content that resonates with the brand’s aesthetic and message.

• Digital Content Production: Curating a mix of visual and interactive content to maintain user engagement and brand consistency.

• Content creation and Photoshooting

Solution:

Since 2016, we have maintained a rebellious and inspiring brand tone for Sebastian Professional on social media, creating a unified community in Italy. Our approach includes crafting a unique communication style that embodies the brand’s experimental spirit, using a Tumblr platform to serve as an inspirational hub with images, music, and videos that align with the brand’s essence. We also manage the Facebook strategy through a monthly editorial calendar, boosting engagement and aligning with the brand’s identity.