Increase brand awareness and engagement within both B2B (salons) and B2C (customers) sectors.
Drive conversions through integrated marketing campaigns, expanding both offline and online reach.
Develop a comprehensive social media and advertising strategy that resonates with the brand’s premium, personalized, and scientific identity.
Challenges:
Ensuring consistent communication across various touchpoints while maintaining the brand’s luxury image.
Integrating online and offline campaigns to create a seamless customer journey and increase conversion rates.
Results:
Increased brand awareness, engagement, and drive-to-store results with strategic campaigns.
Achieved a significant boost in social media growth, with a 440% increase in organic reach and 360% growth in engagement.
Successfully supported multiple product launches, including the “Codice Amore” campaign, driving both B2B and B2C engagement, with thousands of new followers and users interacting with the brand.
Increase brand awareness and engagement within both B2B (salons) and B2C (customers) sectors.
