Build brand awareness and drive engagement across both B2B (salons) and B2C (consumers) audiences.
Grow conversions through integrated marketing campaigns that expand reach — online and offline.
Create a social media and advertising strategy true to the brand's premium, science-backed identity.
Challenges:
Maintaining a consistent luxury tone across every channel and touchpoint.
Connecting online and offline campaigns into a seamless customer journey that converts at every stage.
Results:
Strategic campaigns delivered measurable gains in brand awareness, engagement, and drive-to-store performance.
Social media growth: 440% increase in organic reach, 360% growth in engagement.
Campaign support for multiple product launches — including "Codice Amore" — drove simultaneous B2B and B2C traction: thousands of new followers and high interaction rates across both audiences.
Build brand awareness and drive engagement across both B2B (salons) and B2C (consumers) audiences.
