Increase brand awareness and engagement within both B2B (salons) and B2C (customers) sectors.
Drive conversions through integrated marketing campaigns, expanding both offline and online reach.
Develop a comprehensive social media and advertising strategy that resonates with the brand’s premium, personalized, and scientific identity.
Challenges:
Ensuring consistent communication across various touchpoints while maintaining the brand’s luxury image.
Integrating online and offline campaigns to create a seamless customer journey and increase conversion rates.
Results:
Increased brand awareness, engagement, and drive-to-store results with strategic campaigns.
Achieved a significant boost in social media growth, with a 440% increase in organic reach and 360% growth in engagement.
Successfully supported multiple product launches, including the “Codice Amore” campaign, driving both B2B and B2C engagement, with thousands of new followers and users interacting with the brand.