System Professional

System Professional

Haircare

System Professional

France, Italy

Objectives:

  • Bullet pointIncrease brand awareness and engagement within both B2B (salons) and B2C (customers) sectors.
  • Bullet pointDrive conversions through integrated marketing campaigns, expanding both offline and online reach.
  • Bullet pointDevelop a comprehensive social media and advertising strategy that resonates with the brand’s premium, personalized, and scientific identity.

Challenges:

  • Bullet pointEnsuring consistent communication across various touchpoints while maintaining the brand’s luxury image.
Media content
  • Bullet pointIntegrating online and offline campaigns to create a seamless customer journey and increase conversion rates.
Media content
Media content

Results:

  • Bullet pointIncreased brand awareness, engagement, and drive-to-store results with strategic campaigns.
  • Bullet pointAchieved a significant boost in social media growth, with a 440% increase in organic reach and 360% growth in engagement.
  • Bullet pointSuccessfully supported multiple product launches, including the “Codice Amore” campaign, driving both B2B and B2C engagement, with thousands of new followers and users interacting with the brand.
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