Terra di Cuma is a leading equine care brand with a story built by its community — people united by a shared passion for horses and the world around them.

Objective

Strengthen the brand's community through social media management and influencer marketing, increase audience engagement, and build a solid digital presence that communicates authenticity and reliability.

Activities

• Social Advertising: We developed targeted Google Ads campaigns to drive traffic to Amazon and boost overall engagement. Through continuous optimization, we reduced ad costs by 40%.

• Influencer Marketing: We partnered with nano- and micro-influencers in the equine care niche, generating referral traffic and producing highly targeted, audience-specific content.

• Community Management: We launched the #YourHorseStory hashtag to encourage user-generated content (UGC) and foster a sense of community across the brand's social profiles. We built distinct strategies for Instagram (targeting Gen Z and Millennials) and Facebook (targeting Baby Boomers), each with platform-specific CTAs designed to maximize engagement.

• Social Media Management: We established a long-term content plan reflecting the community's voice and values, building a loyal and genuinely engaged following.

Solution

We built a community-centric strategy for Terra di Cuma anchored in user-generated content and genuine connections within the equine care world. By differentiating our approach for Instagram and Facebook, we were able to speak directly to each platform's demographic. Influencer collaborations amplified the brand's authenticity, while social advertising extended its reach — connecting Terra di Cuma's story with the passionate community that defines it.