Terra di Cuma is a care horses product leader with a story that has been written by his community. A group of people with a shared passion: love for horse riding.

Objective:

Strengthen the brand’s community through social media management and influencer marketing, increase interactions with the audience, and establish a solid digital presence to convey authenticity and reliability.

Activities:

• Social Advertising: Development of targeted Google advertising campaigns to drive traffic to Amazon and boost engagement. Adjustments were made to optimize ad spending, reducing costs by 40%.

• Influencer Marketing: Partnered with nano/micro-influencers within the niche equine care sector, generating referral traffic and creating specific, target-oriented content.

• Community Management: Launched the #YourHorseStory hashtag to encourage user-generated content (UGC) and foster a sense of community around the brand’s social profiles. Distinct strategies were developed for Instagram (targeting Gen Z and Millennials) and Facebook (targeting Baby Boomers), with tailored calls-to-action (CTAs) to enhance engagement.

• Social Media Management: Established a long-term content plan that reflects the community’s voice and preferences, creating a loyal and engaged fan base.

Solution:

We crafted a community-centric strategy for Terra di Cuma, focusing on user-generated content and building strong connections within the equine care community. Our approach differentiated content for Instagram and Facebook, allowing us to adapt communication styles to each platform’s demographic. Influencer collaborations supported authenticity, while social advertising reinforced the brand’s presence online, effectively bridging Terra di Cuma’s story with its passionate audience.