The Corner came to Figmenta with an ambition and a blank page — no social presence, no established voice, no community. Our job was to build all of it from scratch.

Objective

Promote the brand and grow its online visibility through the launch of new social media channels. Establish a strong tone of voice and visual identity to build an engaged community, while driving e-commerce sales.

Approach

We launched dedicated channels on Instagram and Facebook, each with a platform-specific strategy built around content development and audience engagement. Before a single post went live, we established the foundations: communication guidelines defining The Corner's tone of voice, thematic pillars, core values, and visual identity — a coherent framework that would hold across every piece of content.

From there, a comprehensive content calendar: high-impact visual content planned, produced, and published with the consistency a new brand needs to earn attention. The goal was never to fill a feed — it was to give people a reason to follow, and a reason to stay.

Outcome

Interaction rates grew steadily, and with them, a community built around genuine brand affinity. The Corner went from zero presence to an active, engaged audience — one that didn't just follow, but bought.