Objective

Build Veuve Clicquot's presence in the Italian market — on social media, at live events, and in culture. Produce content that earns attention without shouting. Foster a community that connects with the brand, not just the bottle.

Strategies & Execution

1. Digital Communication Strategy

Built a social media strategy for the Italian market from the ground up. Balanced paid and organic to maximize reach without diluting the brand's feel.

2. Content Production

Produced Italian-market content that felt local without losing what makes VCP global. Every visual led with quality — the champagne, the lifestyle, the legacy.

3. Event Communication

Full-cycle support for five Italian events: pre-event build-up, live coverage on the ground, and post-event content for social and press. Consistent narrative, event to event.

4. Influencer Marketing

Selected influencers on fit, not just reach. The result was content that read like a recommendation, not a placement.

5. Co-Marketing & Partnerships

Built partnerships around moment and meaning. The collaboration with Temakinho brought VCP into homes during the holiday season — a special delivery menu backed by geo-targeted ads and social content designed to reach beyond the usual audience.

6. Web development

Designed and built SEO-optimized landing pages to support each campaign — built for conversion, targeting luxury lifestyle and champagne keywords relevant to the Italian market.

7. Photography

High-quality still life photoshoots in our studio, highlighting the elegance of VCP products. Outdoor shoots on the Navigli in Milan connected the brand to a sophisticated urban setting. All visuals built for social and digital — sharp, aspirational, and on-brand.