Viero is a brand of Cromology Italia, one of Europe's leading manufacturers of decorative paints, facade finishes, and construction coatings — serving professional applicators and private clients across Italy, Germany, and the United States.

Objective

A comprehensive digital transformation to strengthen Viero's brand positioning and expand its presence in the Italian professional market. The goal: build a multichannel ecosystem that grows the applicator partner network, deepens customer engagement, and creates a direct, scalable sales channel.

Activities:

• Built a bold, contemporary brand identity that reflects Viero's expertise in decorative finishes — modern, technical, and distinctly Italian in character.
• Developed two digital touchpoints: an international brand website designed for broad audience reach, and a dedicated Italian e-commerce platform built exclusively for professional applicators.
• Executed integrated campaigns across social media, Google Ads, and email marketing to support product launches, drive offline event attendance, and sustain sales momentum.
• Launched native Android and iOS apps that streamline the purchasing experience for professionals, deliver real-time product support, and optimize the day-to-day workflow for applicators in the field.
• At Made Expo 2022, we brought the digital experience into a live setting — running hands-on e-commerce demos that let trade visitors engage with the platform firsthand and connect directly with the brand.