Objective:

Manage all digital touchpoints for the Italian market, build and implement effective communication strategies, and drive performance through digital marketing campaigns.

Approach:

We adopted a 360° approach that encompassed all stages of digital communication:

• Provided strategic advice to align Wella’s digital presence with its brand identity and market objectives.
• Developed interactive content tailored to Wella’s professionals and customer community across various digital channels.
• Ensured ongoing management of all digital touchpoints, focusing on maintaining consistent engagement with the professional haircare community.

The strategy was designed to optimize Wella’s digital presence, create meaningful interactions, and boost engagement through targeted marketing campaigns.

Results:

Our efforts led to stronger brand awareness, higher engagement rates, and a solid digital presence in the Italian market.