Objective

Own Wella's full digital presence in the Italian market — building communication strategies that connect with professionals, and running performance campaigns that deliver measurable results.

Approach

We took full ownership across every stage of digital communication:

• Strategic consulting to align Wella's digital presence with its brand identity and market goals.
• Interactive content created for Wella's professional and consumer communities across digital channels.
• Ongoing management of all digital touchpoints, keeping the professional haircare community consistently engaged.

Performance campaigns completed the picture — translating brand visibility into measurable engagement and growth.

Results:

Stronger brand recognition, higher engagement rates, and a consolidated digital footprint across Italy's professional haircare market.