Wella Professionals

Wella Professionals

Haircare

Wella Professionals

Italy, Spain

Objective:

Manage all digital touchpoints for the Italian market, build and implement effective communication strategies, and drive performance through digital marketing campaigns.

Approach:

We adopted a 360° approach that encompassed all stages of digital communication:

  • Bullet pointProvided strategic advice to align Wella’s digital presence with its brand identity and market objectives.
  • Bullet pointDeveloped interactive content tailored to Wella’s professionals and customer community across various digital channels.
  • Bullet pointEnsured ongoing management of all digital touchpoints, focusing on maintaining consistent engagement with the professional haircare community.
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The strategy was designed to optimize Wella’s digital presence, create meaningful interactions, and boost engagement through targeted marketing campaigns.


Media content

Results:

Our efforts led to stronger brand awareness, higher engagement rates, and a solid digital presence in the Italian market.

Media content