Zago is an Italian skin care brand that wants to offer a sustainable and cruelty-free beauty alternative.

Objective

To create an impactful launch for Zago’s two new products, enhancing brand awareness and engagement among the target audience while achieving a high Return on Ad Spend (ROAS) above 200%.

Solution

We crafted a multi-layered campaign that combined video production, photoshoots, and social media strategies to highlight Zago’s unique Gen Z appeal and reinforce brand values of sustainability and cruelty-free beauty.

The content included a dynamic storytelling approach through the concept “What’s in Your Bag?” aimed at connecting with the audience on a personal level. Our digital activation strategy spanned multiple platforms with tailored content placements, targeting channels with high affinity, such as Vevo artist channels, beauty influencers, and lifestyle hubs.

Results

• ROAS: +220% — exceeding the targeted ROAS.
• Audience Reach: The two launched products became top-sellers within three months.
• Social Growth: +5,000 new fans on Facebook within the campaign period, amplifying brand engagement and online visibility.