Zago Milano is an Italian skincare brand built on a clear premise: effective beauty shouldn't cost the planet. Sustainable formulas, cruelty-free positioning, and a target audience squarely in Gen Z.

Objective

Launch two new products with maximum cultural impact — driving brand awareness within the Gen Z beauty community and delivering a Return on Ad Spend (ROAS) above 200%.

Solution

We built the campaign around a core insight: Gen Z buys into people before they buy into products. The concept — *What's in Your Bag?* — transformed Zago's new launches into personal stories, not product demos.

Execution spanned video production, photoshoots, and a multi-platform distribution strategy calibrated for high-affinity channels: Vevo artist placements, beauty influencer networks, and lifestyle hubs. Every placement was designed to feel native to the feed, not disruptive.

Results

• ROAS: +220% — comfortably above the 200% target set at brief.
• Product performance: Both launches became top-sellers within three months of going live.
• Social growth: +5,000 new Facebook followers over the campaign period, extending brand visibility well beyond paid reach.