Coty Italia renews the collaboration with Figmenta

Coty Italia chooses Figmenta for 2017/2018

After another year and prosperous work together, Figmenta is proud to announce that Coty Italia has renewed its contract for 2017/2018. Figmenta has been chosen again as the agency which is going to manage the whole digital presence of Wella Professionals Italia, and all the brands the Company owns in Italy, which are Nioxin, Sebastian Professional, System Professional and Kadus Professional.

Figmenta manages the digital communication of Wella Professionals Italia

This is a collaboration that actually started 5 years ago, back in 2013. At that time Wella Professionals was still owned by P&G, which chose to entrust the management of the digital marketing campaigns and of all digital channels of the well-known hair care company to Figmenta.

Wella Collection Show 2018

Moreover, for the fourth year running, Figmenta will be in charge of the digital communication for Wella Collection Show 2018, one of the most important beauty events held in Italy.