Objective

To translate and adapt the Maison’s sophisticated tone of voice for the Italian market, ensuring brand alignment and increasing the conversion rate, while reinforcing its prestigious heritage built over years of innovation and research.

Activities

• Social Media Management
• Paid Media Campaign Planning
• Community Management

Solutions

After a detailed market analysis, we implemented a tailored approach to Moët & Chandon’s communication, focusing on reinforcing the brand’s voice for a luxury audience in Italy. By emphasizing the brand’s local appeal and aligning its message with its global values, we aimed to enhance the audience’s connection with the prestigious French Maison.

Through strategic social media management and community engagement, we focused on optimizing interactions and ensuring brand visibility. Additionally, we provided crucial support in managing advertising campaigns, ensuring ongoing interaction with the audience while handling crisis management and maintaining high standards of customer engagement.

The Festival del Cinema di Venezia 2022 played a central role in the communication plan. We managed Moët & Chandon’s partnership during the event through a sophisticated editorial plan, highlighting the brand’s participation in the prestigious “Toast for a Cause” format.