_____burger king

Campaign Strategy, Content Production and Gamification

+12.000

Lead Generation: video games in a month

+80.000

app installation in a month

+3.000

new fans on FB

Burger King (BK) is an American multinational chain of hamburger fast food restaurants.

____objective

Creating high level visual content and media strategy for FIFA World Cup 2018 Campaign to be used in Burger King social media channels and TV  for the italian market.

____solution

We have supported Burger King in reinforcing its product communication by developing a multi-channel strategy that included in-store gamification activities that can be activated through apps (gaming, camera filters, etc.), online and offline advertising, TV spot and social media activity on all Burger King Italy digital channels.

TheCorner

FCA

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