_____deutsche bank

Proximity marketing solution development and redesign of an innovative mobile customer experience in retail banking

+5years

collaboration

360°

approach

+7k

organic reach/post

Central Portal of Deutsche Bank group, one of the world's leading financial service providers. 

____objective

Proximity marketing solution development and redesign of an innovative mobile customer experience in retail banking.

The concept was to redesign, through the implementation of proximity marketing technology, increasing the value perceived by the consumer in the use of retail services, and at the same time create value for the bank gathering user data.

____solution

We have been involved in the project as a technical and strategic partner working closely with three functional areas of the client: Business, Customer Experience and IT. The project team supported Deutsche bank in the creation of an O-2-O strategy and the integration of the beacon technology with the company’s IT infrastructure.

Viero Paints

Mopar

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