_____fca

Digital Communication and Content Production

+5years

collaboration

360°

approach

+7k

organic reach/post

Fiat Chrysler Automobiles N.V., is an Italian-American multinational corporation and is the world's eighth largest automaker.

____objective

The Automotive brands Jeep, Fiat and Alfa Romeo, part of FCA’s group, had the necessity of creating a sustainable and coherent strategic digital communication in regard to the after-sales contents, managed by the brand Mopar. Through the use of digital touch-points, in particular social media channels such as Facebook, Instagram and Twitter, the aim was to create engaging communication assets.

____solution

We have created a standard format that was easily applicable to the communicative flow, differentiated by brand, according to their necessity, which has been inserted every month according to the EMEA guidelines of the three automotive labels. In this way, it was easy to recognize after-sales world’s content, without changing the communication guidelines of Jeep, Fiat and Alfa Romeo, and improving the organizational streams.

Burger King

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