Milaura is an international fashion brand that offers timeless, no-logo elegance, enriched with a touch of irony and lightheartedness.

Objective

To increase brand awareness through relevant content and expand Milaura’s customer base while driving e-commerce sales.

Activities

• E-commerce Website
• Social Media Management
• Social Media Advertising (Meta Adv)

We first conducted a data-driven analysis of Milaura’s target audience and market. From there, we developed an e-commerce website and an online advertising strategy designed to convert brand awareness into potential customers.

Our campaigns were built around a content plan aimed at increasing engagement with the Italian audience, publishing about 20% of the monthly content tailored to local preferences. Additionally, we managed a highly restrictive set of brand guidelines while coordinating with multiple agencies globally and locally.

Our Meta advertising campaigns resulted in a return on investment that was almost 20 times the available budget, successfully expanding Milaura’s online presence and customer engagement.