Viero is a brand of Cromology Italia, a leading company in the production and marketing of paints for construction and facade solutions, catering to both professional and private clients.

Objective:

Implement a comprehensive digital transformation to elevate Viero’s brand awareness and positioning, particularly within the Italian market. The goal was to expand the network of partner applicators, improve customer engagement, and drive sales through a multichannel approach.

Activities:

• Developed a modern, cutting-edge brand image to reflect Viero’s innovative spirit in decorative finishes.
• Created both an international website for a broader audience and an Italian e-commerce platform exclusively for professionals.
• Implemented targeted social media, Google Adwords, and email marketing campaigns to support product launches, offline events, and boost sales.
• Launched Android and iOS apps to enhance the online shopping experience, provide professional support, and streamline the workflow for applicators.
• At Made Expo 2022, we provided a live demo of the e-commerce experience, enabling visitors to engage with the brand’s services and features firsthand.