• Client

    P&G Prestige
  • Services

    B2B Communication and CRM
  • Market

    Italy

Digital insight and trends in the luxury landscape “Digital knowledge of the communication and e-commerce in the luxury segment

CONTEXT

The aim of the project is to update the management team of P&G Prestige and to share with them relevant data about digital and e-commerce strategies in the luxury sector. P&G Prestige, part of the Procter & Gamble group, ranked second in the world of perfume and in the top 5 of the luxury market for beauty products, skincare and make-up.

Currently, P&G Prestige manages 18 brands in its portfolio, that include names like Dolce & Gabbana, Gucci, Stella McCartney, Alexander McQueen, Hugo Boss, Lacoste and SK-II.

  • Digital Consulting
  • Insights
  • Education

SOLUTION

For P&G Prestige, Figmenta has actualized a series of seminars and workshops called “Luxe & digital”, in which we studied and presented the best solutions in terms of communication strategy and in-depth studies on e-commerce in the fashion and luxury sector. The seminars illustrated a series of case studies explaining the best strategies in this sector, focusing on technology, platforms used and trends.