_____nioxin

B2B Communication, Digital Media, Influencer Marketing, CRM and Content Production

+5years

collaboration

360°

approach

+7k

organic reach/post

The Nioxin Systems are a series of product kits designed to wash and cleanse the hair and scalp.

____objective

The scientific approach of Nioxin to the main hair problems, including hair loss and thinning, was a great challenge in terms of communication. The main goal was to promote the brand through a friendly and positive language, without mentioning that it is treating hair diseases.

____solution

We have developed an integrated digital strategy that also included AdWords, Youtube, Facebook and Chatbots for CRM. For a complete digital presence, we have also involved the industry influencers.

Oral-B

Miin Cosmetics

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