_____ripar cosmetics

Social Media Communication & Content Creation

+5years

collaboration

360°

approach

+7k

organic reach/post

Ripar Cosmetics, Italian cosmetics and beauty brand whose core value is the enhancement of natural beauty, serving both beauty professionals and end consumers

____objective

Improving the online brand positioning;
Increasing the brand and product awareness;
Growing the B2B and B2C community on social media and increasing its engagement;
Increasing the conversion rate.

 

____solution

We have developed a digital communication strategy which involved the creation of emotional content able to create a contact between the brand and its users;
We have provided the brand with digital communication support during offline events, in terms of content creation, digital advertising and social media live coverage;
We have set up and managed photo and video shootings, starting from models’ scouting to material production;
We have managed all paid advertising campaigns for the purpose of making the fan base grow and increase the conversion rate, both on social media and google adwords;
We have managed daily social media communication with its related community through engagement and growth activations.

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