One of our beauty clients gets more than 300.000 new users every day, completing more than 30.000 online purchases. Among positive reviews of the online purchased skincare products and an enthusiastic fanbase, the online visibility of the brand grows day by day through Facebook campaigns and Google ADS capable of creating interactions and promoting conversions towards the beauty brand products.
The success of our beauty client is also confirmed by the results they reached in just 5 days, from November 26th to November 30th 2020, during the Black Friday, after the activation of our campaigns:
The 11,7% of the views have been conversions.
The retargeting campaigns conversion-oriented brought to a 11.112% ROAS, whereas those targeted to new users, with the same goal, had a return on the advertising investment valued 3.855%.
In the chart it is possible to see the course of the actions made by people before buying our brand’s products.
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