DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion
DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion


Figmenta from lat. pl. /figmentum/. means
Imaginary things

Our story began in Florence in 2007, but over time we sought to experience the delights of cities such as London and San Francisco, and in 2010 we made our move to Milan. In the years that followed we evolved to meet the requirements of the market in which we operate in, however, our essential essence remains the same; an independent reality, loyal to the boutique agency mindset. This mindset has allowed us to become one of the most specialized digital agencies in the beauty, healthcare and luxury lifestyle sectors in Italy. 


2011 – We became official vendors for Procter&Gamble; our duties involved taking care of the digital assets of OralB, Olay and Braun;

2012 – We launched Wella Proffesional Italia’s social media and personally managed the Wella Collection Show for four years;

2015 – We began to manage the digitial communications for the COTY group; this included eight of their brands, including four groups of hairdressers based in Italy;

2016 – We were hand-selected by the After-Sales FCA group (Jeep, AlfaRomeo) to manage their social and events communication;

2017 – We created Figmenta.studio and started producing photo and video content in-house;

2018 – We were honoured with the responsibility of overseeing L’Oreal Italia’s launch of its first salon for their project Salon Emotion MOHA;

2019 – We worked closely with LVMH group overseeing and monitoring the social networks of their most prestigious Maison of Champagne worldwide: Veuve Clicquot.



Content creator, digital marketing expert, social trend hunter. We are digital beauty specialists who demonstrate that curated contents are able to improve our client communication and thus increase its numbers.

Creative direction: Simone Ivagnes

Client direction: Valerio De Riccardis

Production direction: Mercan Oral

Marketing direction: Gabriele Senatore

Managing direction: Federico Hertel Gherardi