STRATEGIA & POSITIONING
In order to guide Icoon in its global journey we first studied and analyzed the market, consumers and competitor. Medical, Beauty and Wellness are the brand’s target sectors, as to which each correspond differently in relation to that of beauty.
Icoone now knows its place: in the competitive arena made of winding streets where it wants to make a name. We studied a flexible strategy in order to create a consistent positioning able extend over different cultures. Different countries with different cultures are the Icoon’s destinations.