Kadus
Kadus Professional, part of Coty Professional Beauty, is a lifestyle beauty brand, which claims that hair is a substance that lives and changes over time, according to the life changes of the person.
Client
Kadus
Sector
Beauty
Activities
Social Media Management
Social Content Production
Social Media Advertising
Content Strategy
Copywriting
Objective
Promoting the brand and improving its online brand positioning. Reinforcing the B2B and B2C social media communities. Improving the social media engagement.
Solution
We have developed a social media strategy focused on content curation and digital translation of the brand’s core values, such as reliability, spirit of initiative and transparency. We have created specific content with emotional text, original visual features and clear call to actions. We have actively involved the social media community through contests and various other engaging activities. We have managed the social media communication on a daily basis and have created advertising campaigns that support the growth of the digital community and also the brand’s offline events.
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