Lovrén is a safe, essential and effective, but above all a genuine localized Italian beauty brand. Its cosmetics and body care products can be purchased within pharmacies and paraphamacies.
Social Media Management
Digital Content Production
To create a social identity that will strength brand awareness and the relatioinship between Lovrén and its consumers. To increase the conversation rate through the creation of engaging content while interacting with consumers on digital channels.
In order to successfully introduce the brand’s history on social media, we developed a content strategy production, using a simple, but elegant undertone, as Lovrén has itself. Our still-life photography shoots first studied the visual trends in the beauty industry and then conveyed them through the Lovrén product shots. We also developed influencer marketing campaigns which was able to guide and drive customers in their final phase of the conversion funnel: the purchase of products.