MA True Cannabis
MA true cannabis was born in 2018 with the desire to redefine the legal Cannabis market at an international level. An indoor, eco-sustainable, innovative and organic production allows the brand to promote the enhancement of both its collaborators and customers.
Client
Ma True Cannabis
Sector
Lifestyle
Activities
Brand Experience
Content Strategy
Product Naming
Visual Identity Development
Social Media Guidelines
Objective
Creation of a social identity capable of promoting brand awareness and distinguishing its offer. Increase the conversion rate by creating engagement and interaction through digital channels.
Solution
Design of a coherent brand image, from the website to the social channels, capable of distinguishing the offer of MA cannabis and the four categories of its products: Party, Create, Sleep and Relax. Social content with a simple and engaging tone of voice allow not only to distinguish the different characteristics of the brand’s products, but also to capture the attention of users through engaging visual and motion graphics content, guiding them towards the final phase of their conversion funnel: purchase.
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