DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion
DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion DigitalBeautyMarketingLifestyleHealthcareFashion
Mopar

Mopar

Mopar is the parts, service and customer care organization within Fiat Chrysler Automobiles. 

Client

Mopar

Sector

Automotive

Activities

Social Media Management

Event Communication

Content Strategy

Social Content Production

Digital Content Production

Objective

Development of a strategic communication for Mopar, FCA brand that offers after-sale assistance within the EMEA area. The main objective was to build and increase the growth and recognition of all the services that Mopar provides to current and potential consumers.

Solution

We developed an integrated digital strategy to be used as a model of strategic communication for EMEA region through the creation of cross-channel communication. A growth strategy was implemented through the management of Social Media and use of advertising supported by relevant content creation.  In order to offer a complete support and increase brand recognition, additional assistance has been provided through community management and digital event integration.

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